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Copyright © Neon Creative

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HARPER BREWING IDENTITY AND PACKAGING

Category: BRANDING, GRAPHIC DESIGN, PACKAGING, PORTFOLIO
  • CLIENT: Harper Brewing
  • Category: BRANDING, GRAPHIC DESIGN, PACKAGING, PORTFOLIO

Harper Brewing in the heart of Johannesburg’s CBD redistributes 100% of its profits to social upliftment in the surrounding area. The concept for the packaging design was to create a tactile bottle label. Unique background patterns (stemming from the textured effect of the Joburg skyline in the identity) were created for each variant. Aided by the silkscreen print process, these create a braille-like texture, which is both aesthetically and tangibly pleasing.

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