New Seasons is an open-ended, black-controlled private equity investment fund, with a focus on empowering medium-sized enterprises across various industry verticals in South Africa. In collaboration with Trace Elements, a PR and marketing communications consultancy, a launch campaign was put together, culminating in an event at the New Seasons head office. Design collateral included a corporate stationery roll-out from the existing logo, an interactive corporate identity guide, a company profile and corporate brochure, press and social media advertising, as well as event branding.
